Weary travellers arriving exhausted from all corners of the world, or excited people setting off on the trip of a lifetime, perhaps... all of them will be stopping in their tracks as they make their way through each of Heathrow's enormous terminals, when they see the stupendous imagery and stories which will soon be adorning the walls and spaces there, and asking that question - 'Hey - where is THAT?'
I've no doubt they'll go on to say "cancel that ticket to London/Canterbury/Bath/Salisbury (delete all traditional destinations which makes a foreign visitor believe he's 'done' England) and get me THERE! What - it's only 3 and a half hours from central London on the train, or 50 mins from this airport?!"
You see, the North-East just won a 'competition' on Heathrow Airport's Facebook page, and the prize is £1m worth of advertising in and around the airport. I'm not sure how many posters that buys, or how many people that means will see them, but I do know:
- it's a lot of posters
- it's a lot of people
- hardly any of them will know the North-East is home to the best bits of England
- many of them will want to come
So that's good. Hopefully we can bust some stereotypes, and in the process show them that Northumberland (that's my bit!) has the friendliest people, the best beaches, the biggest and best dark skies, the most castles, the best castles, the least traffic, and the best value no-nonsense food.
If I get the chance, I'll also be pointing out that here on the Northumberland coast we get rainfall of just 600mm per year, and only East Anglia beats that as a dry place. See - I told you this place has its secrets.